24 September 2014

Tracking objectives and goals of your content marketing effort

So you have decided to embark upon content marketing. Great, however have you decided yet on the objectives and goals of your content marketing effort? Content marketing effort to increase brand awareness It is easy to get taken up in the whirlwind of content marketing. It's not a case of lets get something out there for our users and potential clients to read. It is important to have a clear strategy in...

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