Housing Associations are at the forefront when it comes to helping create homes for Britain. Social housing, as it’s also known as, is no longer just about helping those who aren’t in work find a new home. So are you making good use of your existing housing CRM database to help people move from rented to a part ownership home?
Housing Associations playing their part building homes for Britain
More and more Housing Associations across the UK are offering their homes for rent to those in low paid employment. The credit crunch hit the market hard. Then came the Covid pandemic. These changes as well as lack of affordable homes being built have had a massive impact. Since the pandemic there is now even more need to start building more homes across the UK. This is where the Housing Associations can play their part.
Finding Shared Ownership opportunities within your existing housing CRM database
It’s not just a case of building new homes that will be affordable rentals. Some of these will also be shared ownership houses. An opportunity for people to get on the property ladder with a part buy part rent option. One of the great selling points of this model is that you don’t have to save for a big deposit, meaning you’ve more chance to own an home, at least part of it anyway, earlier than you may have thought.
It’s cost effective if you can use your existing housing database to find your future home owners
We always say to our clients that if they make good use of their housing database then it may be a more cost effective proposition to getting would be Shared Ownership or Rent to Buy prospects. Why? Well, do you know how many of your existing tenants are in work? Have you proactively found out if they may consider buying in the future? Have you explained about what Shared Ownership is without the jargon? It may be a case of marketing these homes to those in existing tenancies in the first instance.
There are so many opportunities for Housing Associations to find Shared Ownership targets within their existing rentals. It’s about asking the right questions and making sure you are there to help when current tenants consider the leap into the home ownership marketplace.
Likewise if you want to build up waiting lists to sell or let more of your affordable homes do get in touch as we can help you achieve these goals.
