Make sure your rental property adverts are targeting the right people. It is so important that your property listings are targeted enough to meet your objectives and goals.
What are targeted rental property adverts?
The description of the advert should be clear about who you want to apply. For example, take a look at the property description below:
‘A 2 bedroom flat to rent in Liverpool city centre, unfurnished. The property has 2 double bedrooms and benefits from gas central heating and double glazing’
OK, so it gives me some information about the flat. Crucially though, this rental property description doesn’t tell me about the type of applicants I am wanting to apply. We need answers to the following:
- Are DSS welcome to apply?
- Is it just for employed people only?
- Are students eligible to apply?
- Is there an age restriction?
- Do you want a deposit?
- How is the rent to be paid?
- Will it allow pets?
- Is it for non smokers?
- Is this a short term or long term tenancy?
- When is it available from?
Without this detail you will not get targeted responses. Before writing your property advert you need to be clear about who you want to apply.
Targeted rental property adverts will generate quality inquiries
Be clear about the type of applicants you are seeking. This will go a long way to ensuring you get quality inquiries for your rental property adverts. You can’t stop other people applying for this property so you may get a few inquiries from people who don’t fit the criteria. However, being clear in your property description should help you generate quality leads.
A more targeted rental property advert may not attract as many inquiries. It does mean that you will generate more inquiries from people who match the criteria you are looking for. Remember, it’s quality and not quantity you are looking for!
