Top 5 tips to write eye catching property adverts

Write eye catching property adverts. We’ve pulled together our top 5 tips to write eye catching property adverts.

Write an eye catching title for your property adverts

If possible, try to put at least one of your key selling points into the title. This will depend which property portals you choose to use for advertising. For example, if you are adding rental property adverts where no deposit is required state this in the title. Why? It’s eye catching! If people are looking for affordable homes to rent your property adverts will jump straight out at them because you have highlighted there is no deposit required. For example, take a look at the two property advert titles shown below. I would say the first is more appealing as you are offering a benefit in the title to the prospective tenant.

Property Advert Title 1. No Deposit required 3 Bedroom House To Rent in Burnley
Or
Property Advert Title 2. 3 Bedroom House To Rent in Burnley

Good quality images need to be used in your property adverts to increase conversion

We wrote a recent post about making property images work when renting or selling your property. Make sure you use good quality images for your property adverts! Also, try to use both internal and external photographs of the property. Make sure your photographs are in the correct sequence. So we would start with the exterior image (or images if you want to add a few), the lounge, the kitchen, the bedroom(s) and finally the bathroom(s). Take those looking at your advert on a journey. It can help them to visualise the layout of the property.

If you don’t have good quality images of all your rooms, just use the ones that are good. Don’t make the mistake of taking a photograph of a cluttered bedroom or a room in need of modernisation. Remember, you want to generate the initial inquiries online.

Property Adverts

 

Make sure your property adverts show the correct information

Double check your property adverts to make sure you have added the correct details. Is the price right? Have you added the right number of rooms? These are easy mistakes to make when adding property adverts online. This information can affect the number of clicks your property advert gets and conversions so it is worthwhile checking before you click the submit button!

Location, location, location – describe the place where the property is situated

What type of people are you trying to attract? If they are going to be commuting to and from work give them some detail about transport links. You can then talk about the local community. This could be local parks, bars and restaurants. Remember, you are selling it as a location to live. Whet their appetite in your property adverts by writing a few sentences about the area. If it’s appeared in a ‘best places to live’ survey, say so!

Describe your property to prospective buyers or tenants

You can talk through any of the photos you’ve added to your property adverts. So if you have modernised your lounge, say so! Again a few sentences to explain a bit about the property really helps. If you are selling your home then the likelihood is the information will be more detailed. For rental property adverts they tend to be more succinct.

It’s all about writing successfully to ensure you produce eye catching property adverts.

Do you agree with our top 5 tips? What else would you add?

 

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