What Choice Based Lettings schemes can do to attract new tenants

So what can Housing Options and Choice Based Lettings (CBL) schemes do to attract new tenants? It’s not just a case of business as usual anymore. More and more of these schemes need to broaden their appeal so they are able to attract applications from low income workers.

Additional Marketing by Housing Options and Choice Based Lettings Schemes

There are many different Housing Options and Choice Based Lettings schemes across the UK. Like the Housing Associations they represent they are seeing the need to market their available homes to a wider audience. To encourage new users they need to be able to improve the way they attract applicants. So this could be additional marketing on other portals. We are already aware this has started to happen with schemes including Property Pool Plus and Under One Roof to name a few.

Advertising properties on other portals is a step in the right direction. Most of these sites just require basic information such as name, email address, telephone number and a brief message. However, it’s the process after this initial step that needs to be right.

Housing Options and Choice Based Lettings Schemes need to appeal to low income workers

Many businesses go through a period of change and transformation. The same needs to happen within these housing schemes. To encourage more applicants there needs to be a slick and smooth process in place. If there is a need for long forms to be filled in can you assist the applicant with this? Are the steps in the process clear enough? It’s worthwhile testing any proposed changes with other members of staff or even the Housing Associations you work with.

As with every successful business it’s all about offering a great customer experience. If you can get this right there should be little problem in attracting new tenants for homes available via housing options and choice based lettings schemes.

Property listed on MovingSoon.co.uk by KHT, their contact number is 07791712830. When enquiring about this property please quote ref 0.

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