Buying a home is probably the biggest financial commitment you’ll make. However, selling your home is a big event too. It’s one that can be stressful if you don’t choose the right approach. In the UK, most sellers choose between three main routes.
Introduction: Choosing the Right Estate Agent
- Traditional high street estate agents
- Online estate agents
- Self‑employed estate agents
Each approach has its own style, strengths, and drawbacks. Let’s break them down so you can make an informed decision.
It’s important to note that all of these estate agency models have an online presence.
1. High Street Estate Agents: The Tried and Trusted Option
High street agents are the classic choice. You know the type: local office, window displays, friendly staff who know the neighbourhood inside out.
What High Street Estate Agents Do
High street agents handle almost every step of the selling process. They’ll do valuations, marketing, accompanied viewings, buyer vetting, negotiations, and guiding you through to completion. They often have strong local connections and knowledge of what buyers in your area are looking for.
Pros and Cons
Pros
- Local market expertise – understand pricing trends and buyer preferences
- Full-service support – from valuation to completion
- Established networks – connections with buyers, solicitors, and surveyors
- Experienced in complex sales, including property chains
Cons
- Higher fees – typicallly between 1% and 3% plus VAT commission (although this will vary depending on location)
- Less flexible – office hours and standardised processes
- Contract commitments – some agreements lock you in for months
UK Trend: Traditional agents still dominate. In 2025, around 76% of UK property sales went through high street agents.
2. Online Estate Agents: Lower Cost, More DIY
Online agents typically offer fixed fee services and rely on technology rather than physical offices. They’re cost effective if you’re comfortable taking on some tasks yourself.
What Online Estate Agents Do
Most online agents list your property on major portals and may provide extras like professional photography or floorplans. Some hybrid packages include additional support such as negotiations or optional viewings.
Pros and Cons
Pros
- Lower cost – fixed fees often cheaper than percentage-based commissions
- Convenient management – access listings and enquiries 24/7 online
- Flexible packages – pick add-ons based on budget and needs
Cons
- DIY elements – you may need to handle viewings and follow-ups
- Upfront fees – some charge before the sale completes
- Remote service – lack of face-to-face support can feel impersonal
UK Trend: Data suggests that online only agents now account for around 5% of UK sales, down from earlier years, as many sellers still prefer local expertise.
3. Self‑Employed Estate Agents: Personalised Service
Self-employed agents operate independently, often building strong personal brands and offering bespoke selling experiences.
What Self-Employed Estate Agents Do
They handle the full sale process. This being valuations, viewings, marketing, and negotiations, but with flexibility and a personal touch. Many use social media or digital campaigns to reach buyers.
Pros and Cons
Pros
- Highly personalised – direct communication with your agent
- Flexible strategies – marketing and viewings tailored to your goals
- Digital-savvy – social media and creative online marketing
Cons
- Varied experience – quality can differ widely; research and references are important
- Smaller networks – may not have the same buyer databases as larger firms
- Accountability – resolving issues may rely on the individual agent
UK Trend: Self-employed agents are a growing segment, accounting for around 2% of UK sales, appealing to sellers seeking a personal touch.
Making the Choice: What Matters Most to You
There’s no single “best” option as it depends on your priorities:
- Full support and local expertise → high street agent
- Lower cost and more control → online agent
- Personalised, flexible service → self-employed agent
Tip: Consider personal preference, word-of-mouth recommendations, and reviews. A confident, communicative agent is key regardless of the model.
If you want to get a better idea of your home’s value before deciding, check out our Value My House article. Or, if you’re looking for exclusive opportunities before properties hit the market, explore how you can find a house before it hits the market.
By combining practical research, local knowledge, and genuine reviews, you can pick the approach that makes your sale as smooth and profitable as possible.
