Back in 2013, MovingSoon’s Founder, Paul Malone had a realisation. He realised that there were simply no platforms for social landlords to advertise their properties on. Their specialist housing was being ‘lost’ amongst the general estate agents and websites. Furthermore, it was likely that they were paying handsomely for their advertising too.
Knowing that budget is key to the housing sector, Paul wanted to offer an affordable solution. His aim was to help housing associations by creating a bespoke platform whilst also simplifying the searching process for people trying to find affordable property.
And so, MovingSoon was born. We’re on a mission to make affordable housing more accessible.
Our mission is to be the go-to place for affordable housing, by connecting qualified buyers and renters with affordable housing providers through our innovative property platform.
How do we do this?
We’re on the top page of search engines for many of the keywords that your target prospective renters and buyers are searching for – This includes those looking for no deposit houses to rent, DSS accepted properties, over-55 housing, pet-friendly property to rent and shared ownership properties. MovingSoon ranks higher for these specific property criteria in Google, meaning you get more of the clients you need who have a specific requirement that you can cater for, rather than just targeting the entire public like other property portals.
Be front and centre of your market – The biggest property portals in the industry are focused on serving Estate and Letting Agents. As a Housing Association, your branding, properties and messaging is trying to compete with all of the UK’s Estate and Letting Agents. With MovingSoon, Housing Associations are front and centre of everything we do. We invest time, money and resources into helping you get more visibility.
We only target people looking for affordable housing – When people are searching for affordable housing, they are finding us, not Rightmove or Zoopla.
Find pre-qualified tenants and buyers – People who are coming to the Moving Soon platform have a need that Housing Associations are perfectly placed to address. Once prospective renters reach our website, they’re already filtered out to be your target buyers and renters.
More granularity in search results – On the larger property platforms, it isn’t possible for renters to filter their search according to specific property criteria such as pet-friendly, no deposit renting or Shared Ownership. MovingSoon has more granular search capability, meaning you get better quality leads and enquiries.
Excellent customer service – As an advertiser, you get one to one support to help with any queries or issues. We may be a small team, but we’re super dedicated to make sure you get the right results fast.
Educating prospective renters about the differences between renting, shared ownership and owning a home – Prospective tenants could be your prospective buyer in the future and our platform has lots of useful information in our Knowledge Base to help renters understand what affordable housing options are available.
Cheaper than the big portals – MovingSoon is focused on making affordable housing accessible to all. Because of this, we’re over 60% cheaper than Rightmove and Zoopla*.
MovingSoon has grown a vast audience since 2013 and a strong client base. We continue to provide good quality leads, finding more tenants and buyers and provide an informative service to our users who are in need of homes. Our vision is to help people step-by-step. Firstly, by finding them somewhere safe and affordable to live and then helping them progress to owning their own home.
In the early days of 2013 our advertisers were listing their social rent and affordable (or intermediate) rent properties. This enabled them to get more enquiries and lets from a larger audience.
Fast forward to 2020. We list the following affordable housing across the UK:
- General needs rental properties
- Sheltered housing and retirement rental properties
- Part buy part rent properties (shared ownership)
- Retirement properties for sale
You can find testimonials from housing providers who have been advertising their available homes on our platform.
Over the years we’ve also received nice emails and comments where we have helped first time buyers get on to the housing ladder. Also feedback from people who have been homeless and made up to have found a property they never thought was possible via our website.
We have opened up the platform to more providers. Not just housing associations as when we started. We can now drive website traffic and leads for estate agents and letting agents. No longer do you have to add their properties to another portal. Our users can search across our website for your properties, and if they click on your property to find out more, they will be redirected to your own website.
We have developed an alternative option allowing them to appear in our search results allowing our users to click on the properties and be taken directly to the webpage on that agent’s website. Thus, any leads generated are via their own website, not ours.
If you would like to know more please do not hesitate to get in touch.
*(based on a study by estateagencytoday.co.uk)