In the fast-evolving world of property marketing, standing out is more critical than ever. Platforms come and go, trends shift, but one principle remains: your brand should always come first. At MovingSoon, we believe in empowering agents to own their leads, drive traffic directly to their websites. Making sure they can showcase their unique brand identity. Our philosophy is simple yet powerful: “Your homes, your leads, your brand.”
But what does this mean for you as an agent or property platform? And why is it the key to future-proofing your business in a competitive landscape? Let’s explore.
Owning Your Leads: The Game-Changer for Agents and Housing Providers
For many agents, third-party platforms like Rightmove, Zoopla, and OnTheMarket are an essential part of their marketing mix. These platforms offer visibility, but often at the cost of your brand. They prioritise their name over yours, capturing leads and keeping users within their ecosystem. This means your hard work in curating listings and engaging clients often ends up promoting someone else’s brand instead of your own.
MovingSoon operates differently We complement your presence on these platforms by giving you the opportunity to take back control. We understand that your website is your digital storefront. It deserves the traffic your listings generate.
With MovingSoon, you have the flexibility to list properties directly on our platform, much like you do on other portals. However, we also offer an innovative “Trivago-style” model. This is where property seekers are directed straight to your site when they click on a listing—no detours, no middlemen. This approach offers significant advantages:
- Greater Control: Manage leads on your terms, using your systems, without relying solely on external platforms.
- Brand Reinforcement: Build stronger connections with potential clients who engage directly with your brand.
- Cost Efficiency: Cost effective listing to get quality clicks and leads cheaper than advertising in a newspaper.
While listing directly on our platform provides immediate visibility, the handoff model is even more powerful. By driving users to your website, it enhances your brand’s authority. It also increases your control over the lead process and builds stronger client relationships.
MovingSoon complements your existing marketing strategy. Over time its unique approach may allow you to rely less on traditional portals. As your brand grows and more leads come directly through your site, you could reduce dependency on third-party platforms, saving significant costs while building lasting connections with clients.
Your Homes, Your Leads, Your Brand
We’ve built MovingSoon with a mission to help agents and housing providers thrive without compromising their identity. Here’s how we ensure that your homes, your leads, and your brand are front and centre:
- Traffic That’s Truly Yours
Unlike other platforms, our goal with this new approach isn’t to keep users on our site. Instead, we act as a springboard, connecting users with agents and platforms. Every click on your property listing drives traffic straight to your website. There they can learn more about your services and engage with you directly. - Enhanced Visibility Without Overhead Costs
We offer different options giving agents flexibility to choose the exposure they need. Premium options ensure your brand stands out while keeping the focus on your business. - Tools for Success
Through analytics and reporting, you gain insight into how your listings perform—without sacrificing data to a third-party platform.
Why It’s Time to Prioritise Your Brand
The estate agent market is becoming more competitive by the day. Consumers expect easy access to property listings and agents need to find innovative ways to capture attention. Here’s why putting your brand first is essential:
1. Build Trust with Direct Relationships
When users land on your website, they’re more likely to engage with your brand and see you as the authority in your niche. This direct connection fosters trust. This is critical in an industry where decisions often involve significant financial and emotional stakes.
2. Stand Out in a Crowded Market
Large property portals often lump your listings in with hundreds of others, diluting your identity. By driving traffic to your own site, you differentiate yourself and showcase what makes your agency unique.
3. Strengthen Your Marketing ROI
Traditional portals can be expensive, with limited control over how your listings are displayed. A model that gives you control over your leads ensures your marketing spend goes further.
The Future of Property Marketing
The way people search for properties is changing. Consumers are becoming more tech-savvy and expect seamless experiences. Agents who focus on their brand and user experience now will reap the rewards in the long term.
MovingSoon: A Platform That Works for You
At MovingSoon, we’re committed to providing a platform that supports your growth without overshadowing your brand. Think of us as your marketing partner, not a competitor. Our innovative approach is designed to:
- Showcase your listings in a way that highlights your unique branding.
- Drive valuable traffic directly to your website, where users can explore more about your services.
- Provide actionable insights so you can refine your marketing strategy.
Join the Movement: List Your Properties with MovingSoon
If you’re ready to take control of your leads and grow your brand, MovingSoon is here to help. Whether you’re an individual agent, a housing association or a property platform, we make it easy to get started.
The choice is simple: build your brand, not someone else’s. Let’s work together to make sure your homes, your leads, and your brand take centre stage.
Are you ready to grow your brand and take your property marketing to the next level? Get in touch to find out more.
