Where did it all begin for Centrick Estate Agents?
With its Head Office in the Midlands, Centrick Estate Agents offers an abundance of properties to buy and rent.
Following a thorough data analysis on their analytics, MovingSoon identified a keen demand and interest in affordable rentals in Birmingham and the surrounding areas. It was clear that more properties were required on the MovingSoon platform to address customer needs for affordable homes.
After discussing the benefits of placing their affordable properties in front of their ideal audience, Centrick saw the value in tapping into this niche customer base. MovingSoon has been targeting this niche for over 9 years. More importantly, they liked the idea of driving lead generation through their own website. They would be capturing important data and ensuring the use of their straightforward enquiry process.
How was the situation addressed, and what were the results?
Paul Malone, the founder of MovingSoon, shared his perspective:
“We developed a way to ensure their listings were uploaded with minimal effort. All leads go directly through the individual property page on Centrick’s website. This ensures Centrick capture the consumer’s immediate interest, while not losing out on hours spent creating listings and tedious tasks. The way this works is very similar to the way you would book a hotel through Trivago.”
Since beginning to advertise on the MovingSoon platform, Centrick has already seen an increase in traffic and enquiries for their affordable properties. The variety of having an estate agent on the MovingSoon platform allows customers a greater choice, working towards MovingSoon’s core mission of making affordable housing more accessible for everyone.
What does the future look like?
Centrick and MovingSoon continue to work closely together following the near-immediate success. Centrick shared their experience so far, stating:
“We’re really happy to be working with MovingSoon to advertise our affordable properties with them. At present, this is typically for properties that are £750pcm or less to rent and £250,000 or less to buy. It’s ideal to tap into a niche audience of renters and buyers who are seeking homes like these. The platform greatly appeals as it allows us to build brand awareness appearing in their search queries. More importantly, all clicks on our properties land directly on the page listing on our website. All leads from prospective renters and buyers generated come via this route too. We’ve been going for less than a month and are already seeing instant results driving traffic to our affordable properties from a new audience.”
MovingSoon is looking to work with more estate agents and letting agents across the UK. If you’re interested in finding out more about how MovingSoon could help you advertise your affordable homes, book your free demo or get in touch.
