August 2014

Housing Associations need to implement process improvements to improve the customer experience if they are targeting more people who would normally rent from Private Landlords or Letting Agents. Process improvements that are needed to improve customer experience Are you trying to encourage more users into your Choice Based Lettings system? Or are you advertising some of your properties in a different...

Housing Associations should consider a regular refresh of their marketing strategies and plans. The landscape is constantly changing and so the marketing mix needs to reflect this. Housing Associations should have clear marketing strategies to reduce their voids It's not just a case of getting your property advert listed across many of the portals and expecting the inquiries to flood in. In some cases if...

Housing Associations should consider a regular refresh of their marketing strategies and plans. The landscape is constantly changing and so the marketing mix needs to reflect this. Housing Associations should have clear marketing strategies to reduce their voids It's not just a case of getting your property advert listed across many of the portals and expecting the inquiries to flood in. In some cases if...

It is important to put your customers first in housing association mergers. I came across a recent article in Place North West which talked about the merger of two Manchester-based housing associations. So why may housing association mergers be a good thing? There can be a wide variety of reasons as to why housing association mergers may be good for both the business and the customer. Pooling of resources...

You really should tell more people why your homes are better places to live in. How else are you going to cast a wider net for property inquiries if you don't do this? Get the message out about why your homes are better places to live in We've met with many different housing providers saying the same thing. Most of the time you will shout about the 'big news', for example, a new housing development....

There are many ways you can reduce the number of empty homes in your property portfolio. One of them is to make sure you use exit questionnaires. This applies to Registered Social Landlords (RSLs) as well as private landlords. Why are your homes becoming empty so frequently? Do you find yourself in a cycle of letting properties only to find 6 months later you are trying to find a new tenant? So why is this...