Question 1

Create a Listing Step by Step

Accepted Answer

Here is the step by step guide for creating a listing. When logged in click the ‘Create a Listing’ link down the left hand side of your ‘Dashboard’ when logged in. This is the first step you will see:

Fill in the details depending on whether the property is for rent, shared ownership or for sale. Here is an example for rent:

Here is one for shared ownership:

Then click ‘Next >’ and go to this screen to add your images:

You need to click on the ‘star icon’ to select the main image for the listing. The star will show as a green outline instead of black. This will be the thumbnail image and the first image prospective tenants or buyers see when getting the search results on our website.

If it is a shared ownership listing you also have the option to add the Key Information Document as shown in the screenshot below:

If you are adding a rental property you will not get the same options as shared ownership so will not need to add the Key Information Document.

As you can also see if you have a ‘Video URL’ such as Vimeo or YouTube you can add this here and it will be shown with your listing.

When this is done click ‘Next >’ to add the number of Bedrooms and Bathrooms:

Once this has been completed you will then click ‘Next >’ and get to the ‘Features’ page.

This is the most important page. If you do not select the correct features on this page you will miss out on lots of searches, enquiries and possibly any lets or sales.

The screenshot below shows the features applicable to shared ownership listings. Any that are selected as shown by a green tick:

This is what the ‘Features’ section looks like for a rental property:

Make sure you select the correct features. For example, if you have an over 55s rental property you should select the following:

Over 55 Housing

Over 60 Housing

Retirement Housing to Rent

These are the biggest retirement rent searches we receive for these properties so if you forget to select the correct ones you could be missing out on enquiries and possible lets.

Likewise if you don’t charge a deposit, select the ‘No Deposit’ option.

Then click ‘Next >’ to select the location. Search in the ‘Address*’ box and always select one of the options from the drop down. If you don’t it will not appear properly in the search results and as above you will miss out on enquiries and possibly sales or lets:

When you select an option as per the example above it will only ever part complete the post code. Please make sure you update the full postcode as per the screenshot below:

After this screen you go to the next which is about selecting the correct EPC and Council Tax bands:

When you have completed this and click the ‘Next >’ button you can now add your ‘Property Description’. Please note based on the input of previous screens we pre-populate the ‘Property Title’ and add a brief ‘Description’.

You can update these. However, please note we suggest you don’t make too many changes to the title as that has been generated based on what prospective buyers and renters will search for. Please do update the description though as what we pull in is only brief information.

Here is an example of a shared ownership listing:

Here is an example of a rental listing:

After this step you can either click ‘Submit Property’ to make it live in the searches or you ‘Save as Draft’.

Click ‘Dashboard’. From here you can access the ‘Properties’ section. Here you can see all properties whether they are:

Published

Draft

Let/Sold

Archived

You can change the status of any of your properties by clicking the Action button as you can see in the screenshot below:

Question 2

Refresh your Property Adverts regularly

Accepted Answer

If you have an advert running for say a retirement housing scheme, the chances are you may have different vacancies throughout the year.

Clients who regularly update their property listings get the best results

Don't just leave it inactive! Why? Well, firstly we recommend that you login to this platform at least once a week. We can tell you from experience that those who regularly add or update their property listings get more successful lets.

We have made it really easy to do this too.

Click the Properties menu down the left hand side.

For any live adverts you can either Edit or Duplicate. Please see the screenshot below to see where you can do this.

Edit option

If you use this and update the advert, it will still show the date it was originally published, however the edited information will now be shown. So, for example, you may have added more images or changed the price.

Please see the screenshot below.

Duplicate option

If you duplicate it will create the same advert, but it will show as being posted from that day. You can then mark the original advert as draft and make any amends to the new advert. It literally only takes a few seconds to create a duplicate.

Please see the screenshot below.

If you do list a duplicate, not only does it show as a new advert, but it will also be emailed out to those wanting alerts of new adverts. So you are reaching a wider audience.

Login regularly to update your adverts

If you advert has been live for several months without updates then those browsing the site may not be aware of this listing depending on their search criteria.

More importantly it great to check the information is up to date and also to tweak adverts to see if they can perform better.

Question 3

Ensure your Property Title is targeted enough

Accepted Answer

Your property title is the first thing search engines like Google will see. Make it targeted!

It is the most important from a search engine perspective.

We auto-generate your property title, although you have the ability to edit it to make it even more targeted.

A title should be no more than 65 characters in length (this includes any spaces between words).

If you are going to change the title, make sure it relates to what someone may search for.

So, for example, let’s say you are looking to advertise a 2 bedroom house to rent in Birkenhead on the Wirral.

So what do you put as your title? You need to be clear about what you are offering. This title will contain what we call long-tail keywords. Basically, it’s when people do a more specific search. For example if you added the following title ‘2 bed house for rent’ it’s not very precise. If a user did a search on Google, Yahoo, Bing or any other search engines for these keywords the results would be a massive range. Why? Well, you haven’t specified the area you are looking for property. So search results will be wide ranging as shown below. Over 68 million results as well!

You will start to see now why it is important to add more detail to your title. So this is what we believe your optimum title should look like:

(Number of bedrooms) bedroom (Property type) (For Sale or To Rent) in (Village, Town or City), (County), (Postcode)

So, based on our example, it would be:

2 bedroom house to rent in Birkenhead, Wirral, CH41 8JJ

If you are targeting a specific group of people, for example, those over the age of 55 or those looking for sheltered housing then the title would look like this:

(Over 55 Housing or Sheltered Housing) – (Number of bedrooms) bedroom (Property type) (For Sale or To Rent) in (Village, Town or City), (County), (Postcode)

So, based on our example, it would be:

Over 55 housing – 2 bedroom house to rent in Birkenhead, Wirral

Please not that we’ve removed the postcode to make sure the title is no more than 65 characters in length including spaces. So it’s up to you whether you add text like that we’ve highlighted in bold (Over 55 housing). All we are saying is to add in this text you may need to remove other text to ensure your title is 65 characters or less. We’ve just chosen to remove the postcode.

So why do we add whether we are targeting specific people? Because it helps with search engine enquiries. It is optional, however the more targeted your title is, the better chance you have of getting inquiries from people that match your criteria.

For the purpose of this example the long tail keywords phrase we are focusing on is ‘house to rent in Birkenhead’. As you can see the search results are much more targeted with 748,000 possibilities.

Some people will enter even more detailed searches. This will narrow down the number of possible results further. For example a search for ‘2 bedroom house to rent in Birkenhead’ returns 139,000 results. So giving your advert a great title gives it a better chance of being higher up the rankings!

Question 4

Check which adverts perform better regularly

Accepted Answer

Find out which adverts are the best performers

You can visit your statistics page accessed down the left hand menu when logged in to see which are having the best results.

Not only does this help on your return on investment, but allows you to see which adverts may need tweaking to improve the results.

Please see the screenshot below.

Question 5

Succinct Property Description to improve enquiries

Accepted Answer

The property description is the next important thing you need to add after the title.

Your advert should start by adding the title again in bold, for example:

2 bedroom house to rent in Birkenhead, Wirral, CH41 8JJ

Why do you do this? Well it contains your long tail keywords. You need to mention them a few times to ensure your property advert is properly optimised for search.

Underneath you can then go on to:

Describe the property in more detail
Bullet point any key criteria
Next steps

So let’s look at these one at a time. Firstly describing the property in more detail. For example:

We are offering for this 2 bedroom house to rent in Birkenhead with no deposit required. The property is situated in a well established and convenient location with Birkenhead Town Centre and Birkenhead Park a short distance away. Birkenhead North train station and regular bus routes are within easy walking distance.

Notice again that we’ve added the long tail keyword (as shown highlighted in bold). It is now mentioned 3 times in your property advert!

It’s up to you how much you add in the property description field. We would say try to go for at least 50 words. Within the first paragraph of your property description you should also mention any key incentives. In the case of the example above we have used ‘no deposit required’. Potentially you can also add this to your title. So it could say:

No deposit required – 2 bedroom house to rent in Birkenhead, Wirral, CH41 8JJ

In this case the title is now 77 characters including spaces. This is over the 65 characters we suggest. So to make sure it is optimised we have removed the postcode and the word ‘in’.

No deposit required – 2 bedroom house to rent Birkenhead, Wirral

This title is now 64 characters long. Result!

It’s up to you whether you add in any key points in the title such as no deposit required. However what we would say is that it’s a key selling point for any would be browser, which may make a difference between your advert being clicked on or not!

Next step is to bullet point any key criteria. For example, you may not wish to accept pets, no deposit is required or there is a decorator’s allowance. So this is basically your checklist to make sure those reading your adverts know what criteria they have to meet before applying for further information.

We cannot stop people from applying who don’t meet these criteria, however they will know that once reading this that their efforts for further information may be wasted.

Here is a list of some of the key ones we’ve seen used:

No deposit required
A week’s rent required in advance
Suitable for a single person or couple
Aimed at those over the age of xx
Decorators allowance
Guarantor will be required
References will be required
No pets
DSS considered
Long term tenancy

This list is by no means exhaustive, however it gives you an idea as to the type of information you should be adding in this section. The more targeted you are the more chance you have of getting targeted inquiries. Remember, less is more! In this case you may get fewer inquires, but at least they will be more targeted to match your criteria!

Once you have added this information you should then add any next steps. For example:

Please fill in the inquiry form below to request additional information and we will aim to get back in touch with you in the next few days.

Question 6

Amazing Photos and/ or Floor Plans give you the edge

Accepted Answer

It is surprising the amount of property adverts that get uploaded without images. A picture speaks a thousand words!

We would always say to get the maximum from your advert to upload a good quality photograph.

Even if you have photographs it is worth asking yourself would you be interested in the advert is you saw that photo? Good quality photos are key.

You need to add at least one photograph to a property advert before it can be published.

Here is an example of one of our clients who uploads multiple images:

Question 7

Correct Energy Ratings

Accepted Answer

Also if you do not have any of the EPC ratings for the properties available and you think you already have one for the properties you can visit to retrieve them here.

All adverts will need to have an EPC rating added. If it’s not known that is fine, but by law they should be added within a week of the advert going live.

Question 8

Effectively market multiple properties by using just one advert

Accepted Answer

Property Title

A lot of what has been mentioned above for a single property advert would not change. However, we would choose to make the property wording plural. So, based on our original example we would say:

2 bedroom houses to rent in Birkenhead, Wirral, CH41 8JJ

So one advert may be used for several properties in the same block or street.
Price Range
When adding a value in the ‘Price’ field on the ‘Submit Property’ form you cannot add a price range. So let’s say, for example, you have houses available to rent from £100 to £120 per week. You would need to add 100 in the ‘Price’ field. There is no need to add a £ symbol. In your property description you would need to add a key criteria bullet of:

Rent is from £100 to £120 per week depending on the property.

So you just need to make it clear to those looking at the advert that there is a variance depending on the property.

If there are key differences between the properties even though they are in the same street or block we would advise doing a separate advert. That way it is much clearer to those searching.

Question 9

Split Testing your property ads to get better enquiries

Accepted Answer

Take a look at our blog post which explains about split testing your property adverts to get better enquiries.

Question 10

Improve your end to end process for a better customer experience

Accepted Answer

Take a look at our blog post which explains about how improving your end to end processes can enhance the customer experience.

Question 11

Add your new builds to sell or let off plan

Accepted Answer

It's really easy to do this from your dashboard.

Go to the New Builds link and add your scheme. It should only take a few minutes to upload and you don't need to add any images.

Please see the screenshot below.

Question 12

Add your news stories to build brand awareness

Accepted Answer

Adding your housing and community news stories to Moving Soon can build your brand awareness. This could be news that goes out from your central communications team. Or it could be updates from your local team about neighbourhood updates, housing and community news.

For example, this what they can look like:

We can help to promote your news stories to a wider audience. This is all part of your listings package. Please get in touch to find out how you can take advantage of this service.

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