July 2014

Write eye catching property adverts. We've pulled together our top 5 tips to write eye catching property adverts. Write an eye catching title for your property adverts If possible, try to put at least one of your key selling points into the title. This will depend which property portals you choose to use for advertising. For example, if you are adding rental property adverts where no deposit is required...

Recent research by planning consultancy Turley suggests there is going to be a homes shortfall of 45,340 in the North West of England in the next 5 years. Looking at the issue nationally, only the East Midlands need to build more homes than the North West. So what does a homes shortfall in the North West of England mean? It's back to that old supply and demand problem. The research suggests that over...

It's great to see that a number of housing associations are seeing the benefits of bringing empty properties back in to use. I for one love old houses. Yes, they may cost more to maintain, however you cannot take away the character and solid structures of these properties. A big push to bring empty properties back into use So why is there now a big push to bring empty properties back into use? Well, the UK...

So why is content marketing so important for Housing Associations? Simply, you are competing for new tenants alongside private landlords. You need to embrace content marketing as part of your business to attract new tenants for your available properties. What is content marketing for housing associations? Content marketing for housing associations has the ultimate objective of reducing voids, minimising...

It's important to make sure your property images have an impact when renting or selling your property. It's true that a picture paints a thousand words! Use property images in your adverts Make sure you have property images to use in the first place. I'm not saying you can't sell or let a property privately without having photos. If the competition have good quality photos then you'll need to consider...